There is something undoubtedly satisfying about physically paging through a magazine that a digital publication simply can't match. Holding a magazine; complete with dog-eared pages as a result of being flung about far too much in my bag, the folded corners reminding me of an article I loved, and the same familiar smell, all too soon whisk me back to my childhood when Girl Talk was the best part of my month. It was the magazine that consistently, and unbeknown to my Mum's knowledge, magically appeared to slip into the shopping basket by an unknown 'force in the sky'. It's true. Those rather clichéd 'OMG he looked at me for the first time and I spilt orange juice on my favourite skirt!!! MEGA CRINGE!!!!' lines truly made it for me.
It's more intimate than reading an online publication. Nevertheless, the glossy printed pages of Magazines are now to be found within the many folds of the internet. With the imminent growth of the internet, in particular social media, the internet has become the destination and home of many a traditionally printed magazine. Media is undeniably taking to the internet with force. The internet provides users a one-of-a-kind, interactive experience. Magazine readers won't have to deal with the blurred text and soggy pages of a magazine after a water bottle spill in their bag. They won't have to make an assumption based on images; videos and voice overs create an ultimately new, exciting prospect. It's just so convenient. That is, both for the staff over at VOGUE and the eager new generation of magazine reader's. On both sides of the pond, online publications are a greater deal less of a pinch to the pocket. Without a need for printing, binding and distributing, the manufacturing costs of our beloved magazines are almost down to nil. Nothing. Whilst this is bad news for the local corner shops and doctor's surgeries, who rely heavily on an influx of magazines every month of so, everybody else is hugely benefited from a cheaper publication. Why would you willingly hand over £3.00 or so to the lovely shop keeper at your local newsagents, when you can find exactly the same content in matter of seconds online, for free? In addition to this, online content is real time. For gossip magazines, who are constantly at war with one another to provide the latest so called truthful story on the celebrity of the moment, it's an ingenious revelation. Rather than tapping their (undoubtedly perfectly manicured) fingers away at the desk whilst waiting for publication time each week, the content can be uploaded online within a matter of seconds of the article being finished.
But that's the thing. Are these publications trying a little too hard to keep up with the fresh, innovative and exciting influx of new media? Its hard to tell. Should they spring back to their little glossy-paged bubble of contentment, with simply a regular issue released monthly? It's becoming all to apparent that the focus of some magazines is becoming solely based on being 'down with the kids'. Let's take Company magazine for example. Now, I adore this magazine. Not only do the creative yet pretty spines take pride of place upon my desk, but the design is fresh and coherent with today's means. The magazine covers a wide range of topics aimed at fulfilling our, being the younger generation of women, eager needs for monthly trend reports, interviews with the so called 'it' celebrity and pages and pages worth of decadent reading. The mag is the ultimate handbag size, measuring a handy 23 by 27 cm (Yes, I did get my ruler out). The compactness of it all means that it fits snugly inside of your hand, making it ideal for the Monday morning jolly to work on the tube. However, in recent months, Company have gone social. They've chased after the internet storm, and after hopping on the bandwagon at last (although most likely out of breath), they launched multiple web apps and online publications. At the click of a button, the app store provides you with a full issue of company for £1.99, compared to its counterpart shelf-price of £2.50. It's instant, its interactive, and its innovative. There's no more of this last minute hopping-in-the-car-in-your-onesie-hoping-you-don't-bump-into-anyone-you-know-malarkey in order to pick it up a day before that month's issue is taken off the shelves. But that's not all. Company have latched on to the increasing wishes of younger generations for online media and have released the 'Company Weekly edit'. This is the baby of the magazine. As quoted from the app store, "Company weekly edit, from the Company Magazine team, is entirely new content designed specifically to be consumed on a phone. It is not available anywhere in print format.". Surely this is a little unfair? For those readers minus a smart phone, they are discluded from what could, in prospect, be their own kind of bible. Whilst the internet opens a door to a whole new audience, in doing so, it limits some hard earned, printed-only-fanatics. These magazines simply need to find a balance.
Having a physical copy of a magazine is just that much better. Forget convenience. Nothing screams a bit of decadency like absent-mindedly flicking through glossy-paged a magazine in the bath. (Doing the same of your phone is just too risky, and this way you're prevented from those embarrassing leg shots filling up our Instagram feeds...). But there are so many perks that a digital copy will never provide.You will never be able to inhale the musty smell of a magazine that's been sitting in the attic for 20 years, which once belonged to your Mum; you'll never be able to feel the creases and folded up corners of generations gone by or cut it into little pieces for a scrapbook page. That's not forgetting never being able to draw moustache's and glasses on the abundance of faces printed on the pages. A printed magazine will always be a reference; a handy information source, bursting with pages and pages of inspiration.
It's sure to be said that the digital era is set in stone to overrule any traditional formats that have encompassed our daily lives up to now. But the real question is; what's your take on the imminent digital-overrule?